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Kraft is tapping a primal urge that every young American male has felt at some point: the desire to microwave things that should not be microwaved. The food company and DraftFCB have unveiled the Easy Mac Micro Maniac, a Web site of videos showing household items getting a solid roasting in a microwave. The site is reminiscent of the Will It Blend? videos, but here there’s the added drama of waiting for an explosion rather than simply watching an immediate crushing.
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