Kids on Bikes Outride ADHD in This Cinematic, High-Energy Ad From Goodby Silverstein

Directed by Johnny Green, the spot breaks during Tour de France

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Kids seeking to break the frustrating cycle of attention-deficit/hyperactivity disorder take to the streets on their bikes in this fast-moving ad from the Specialized Foundation, an offshoot of Specialized Bicycle Components that touts cycling’s positive effects on health and well-being.

Research shows that biking, and other forms of exercise, can help ADHD students find focus and improve their ability to pay attention. The spot aims to get the word out to parents, teachers and healthcare professionals.

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