Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This year marks the 60th anniversary of Wham-O, the plucky little toy company that’s been making the same three things since World War II ended. This clearly isn’t the legacy they want, because they’re celebrating with a contest in which kids can design a new toy for the company. Provided they and their parents can parse through the dense legalese, that is. It’s a cool idea, as Wham-O basically gets some child labor for free.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in