Carson loves trucks and gets way more excited about UPS deliveries than most other 4-year-olds. So the company decided to go ahead and make him part of the team.
Carson befriended Mr. Ernie, his neighborhood's UPS driver, when he started delivering a special formulation of milk to Carson's door three times a week.
As part of the shipping company's Your Wishes Delivered campaign, Carson wanted to be a UPS driver for the day. So UPS made him one, with his own truck, brown uniform, packages and even signature pad.
Ogilvy & Mather made the two-and-a-half minute spot, and it’s a big old pile of cute wrapped up in brown paper. Carson is simply adorable. When he sees the miniature UPS truck, which is obviously a modified Power Wheels vehicle, he slaps his cheeks with his hands like Macaulay Culkin and runs around in a circle shouting, “Oh my gosh!” Then, he packages up cookies and dog bones to deliver to his neighbors.
But the best part of all, is Carson’s ability to make Mr. Ernie, a 25-year UPS veteran, get all choked up. You might even get choked up, too.
Agency: Ogilvy & Mather
Chief Creative Officer: Alfonso Marian
Group Creative Director: Eric Wegerbauer
Associate Creative Director: Mike Cicale
Senior Writer: Ingrid Hanson
Writer: Jenny Wagstaff
Senior Content Producer: Alicia Zuluaga
Project Management Director: Mae Flordeliza
Account Supervisor: Micardo Celicourt
Global Engagement Leader: Jethro Ferguson
Director: Theresa Winger
Production Co: Fiona
Editor: Kim Dubé/Lost Planet