A Kid Grows Up Really, Really Fast in BBH’s Latest Cute Ad for Robinsons

From baby to a man in 60 seconds

BBH London has made some brilliant ads for British juice brand Robinsons over the years—notably, this Wimbledon spot and, of course, the famous "Pals" ad from 2013, which really is one of the great twist-ending ads ever.

Now, agency and client are back with a fun new :60 that uses some mildly freaky CGI to illustrate the new theme "They grow up fast."

We open on a mom, dad and baby boy. But within seconds, he's always getting bigger and bigger, and trying to run away from them. While some of the visual effects are maybe a little creepy in an Evian-like way, there's enough humor here that the spot works—and ends up being endearing.

"Play thirsty" is the tagline.

The campaign launched Saturday on Britain's Got Talent. The spot will be supported by out of home, digital outdoor and online advertising.

CREDITS
Client: Robinsons
Agency: BBH London
Brand Director: Helen Gorman
BBH Executive Creative Director: Nick Gill
BBH Creative Director: Dominic Goldman
BBH Creative Team: Nikki Lindman, Toby Brewer
BBH Business Lead: Heather Cuss
BBH Team Directors: Rebecca Levy, James Rice
BBH Team Managers: Louise Long, Joanna Rose
BBH Strategy Director: Lilli English
BBH Strategist: Damien Le Castrec

—Film Credits
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
Director of Photography: Luke Scott
Visual Effects: MPC
Visual Effects Producer: Amy Richardson
Visual Effects Supervisor: Tom Harding
Computer Graphics Supervisor: Carsten Keller
Colorist: Jean-Clément Soret
Editing House: Stitch

—Print Credits
BBH Producer: Katerina Gharraph
BBH Designer: Rob Wilson
Animation: Smoke & Mirrors