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The attack of the 40-foot hamsters has worked really well for Kia, with the automaker now regularly picking the big screen as the place to debut new ads for the Soul "urban passenger vehicle." This weekend, moviegoers at AMC, Regal and other major multiplexes will get the first peek, before TV viewers do, as Kia's affable rodents time-travel to an 18th century opera house and proceed to get busy. They rock the audience of white-wigged Amadeus extras with some remixed electronica and a dance show.
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