Volkswagen recruited Darth Vader for the Super Bowl. Kia apparently got stuck with Jar Jar Binks. Well, it's not actually Jar Jar, but the alien sequence in David&Goliath's 60-second "One Epic Ride" spot for the Optima (below) has a definite Phantom Menace quality to it. That's only one segment of the ad, though. Others include a Bond homage and an appearance by Poseidon. The spot wraps with the Optima impressing the hell out of the Aztecs, who didn't even use wheeled vehicles in their day. A bit culturally insensitive, you say? Who's going to complain?