Kia dazzles everyone, human and otherwise


Volkswagen recruited Darth Vader for the Super Bowl. Kia apparently got stuck with Jar Jar Binks. Well, it's not actually Jar Jar, but the alien sequence in David&Goliath's 60-second "One Epic Ride" spot for the Optima (below) has a definite Phantom Menace quality to it. That's only one segment of the ad, though. Others include a Bond homage and an appearance by Poseidon. The spot wraps with the Optima impressing the hell out of the Aztecs, who didn't even use wheeled vehicles in their day. A bit culturally insensitive, you say? Who's going to complain?