Kevin Bacon wants you to "Shift Your Shopping" for good by buying local with select retailers who agree to donate a portion of sales from your purchase to charity.
The spot hinges on the pretense that Kevin Bacon is not actually Kevin Bacon but some sort of mustachioed goober named Melvin Macon, who seems to be filming a local commercial circa early '80s, complete with inspiring gospel choir courtesy of the Brown Memorial Baptist Church. (You may recall Bacon playing another hirsute alter ego named Ivan Cobenk in that amazing Logitech spot a few years back.) And when he's not assaulting your eyeballs with nappy old PowerPoint backgrounds, Melvin is encouraging you to be a good citizen and give back to the world.
The work was created pro bono by New York agency Walrus just in time for your holiday shopping spree. So, if squinting at the whirling yellow type at the bottom of the spot doesn't give you a seizure, pick one of those fine local retailers and run out to double your gifting impact. And don't forget to attach a "Kevin Bacon Approved" gift tag.
Agency: Walrus, New York
Creative Director: Deacon Webster
Art Director/Copywriter: Tiffany McKee
Producer: Valerie Hope
Production Company: Mustache
Director: Gavin Bellour
Executive Producer: John Limotte
Producer: Jennifer Kachler
Editor/Graphics/Animation: Will Bystrov