Ketel One guys weep over their great ads

Nolets “My dad started crying, I started crying, my brother started crying.” That’s Carl Nolet Jr. of the obviously disturbed Ketel One-making Nolet family, telling the Washington Post how much they all loved M&C Saatchi’s first mocked-up ad from which the current campaign sprang. Other observers, including Post writer David Segal, are crying over the campaign for a different reason. Read the full Post story here, and the latest in a long series of Ketel One entries from Copyranter here.

—Posted by Tim Nudd