Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dial’s "Campaign for Clean Hands" seemed like such a great idea. There will be a YouTube video contest seeking the most creative take on hand washing. Consumers will be encouraged to create speeches, songs, raps and jingles for the cause. Neat! I mean, clean! It all begins during National Clean Hands Week in September. (Yes, there really is such a thing. Every week is something week nowadays—some weeks are two things or more. There’s probably a Web site that helps you keep track of it all.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in