In recent years, Barton F. Graf 9000 has created some hilariously absurd and sometimes controversial commercials for Kayak. These two new ads are more subtle and less flat-out wacky, but still take viewers on pleasantly off-kilter trips.
"Breakup" finds a recently dumped boyfriend pouring his heart out to a neighbor, who admits to experiencing the same issues … with travel sites. Buck up, Romeo, there are plenty of fish in the sea!
In "Elevator," an office-building maintenance engineer tells some white-collar types, who are trapped in a lift, how Kayak helped him search for a hotel. Alas, Kayak won't help them get free anytime soon. Take the stairs next time, people, and burn some extra calories!
True, Kayak can't solve everything, which is a more refreshing message than brands who claim they can deliver the world.
Senior Vice President, North America Marketing: Stephanie Retcho
Director, Brand Marketing: David Solomito
Associate Brand Manager: Andrea Charriez
Agency: Barton F. Graf 9000
Founder, Chief Creative Officer: Gerry Graf
Executive Creative Director: Ian Reichenthal
Copywriters, Art Directors: Mark Bielik, Ross Fletcher
Head of Integrated Production: Josh Morse
Executive Producer: Amanda Revere
Account Director: Jennifer Richardi
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Luacella
Producer: Marc Grille
Edit: Arcade Edit
Editor: Dave Anderson
Assistant Editors: Zach Patten, Laurel Smoliar
Executive Producer: Sila Soyer
Producer: Joanna Hall
Colorist: Tim Masick
Mix: Heard City
Audio Engineer: Evan Mangiamele
Animation, End Tag: Elastic