Kayak Can’t Help Everyone in This New Pair of Perfectly Awkward Ads

Barton F. Graf's off-kilter spots strike again

In recent years, Barton F. Graf 9000 has created some hilariously absurd and sometimes controversial commercials for Kayak. These two new ads are more subtle and less flat-out wacky, but still take viewers on pleasantly off-kilter trips.

"Breakup" finds a recently dumped boyfriend pouring his heart out to a neighbor, who admits to experiencing the same issues … with travel sites. Buck up, Romeo, there are plenty of fish in the sea!

In "Elevator," an office-building maintenance engineer tells some white-collar types, who are trapped in a lift, how Kayak helped him search for a hotel. Alas, Kayak won't help them get free anytime soon. Take the stairs next time, people, and burn some extra calories!

True, Kayak can't solve everything, which is a more refreshing message than brands who claim they can deliver the world.

Client: Kayak
Senior Vice President, North America Marketing: Stephanie Retcho
Director, Brand Marketing: David Solomito
Associate Brand Manager: Andrea Charriez

Agency: Barton F. Graf 9000
Founder, Chief Creative Officer: Gerry Graf 
Executive Creative Director: Ian Reichenthal
Copywriters, Art Directors: Mark Bielik, Ross Fletcher
Head of Integrated Production: Josh Morse
Executive Producer: Amanda Revere
Account Director: Jennifer Richardi

Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Luacella
Producer: Marc Grille

Edit: Arcade Edit
Editor: Dave Anderson
Assistant Editors: Zach Patten, Laurel Smoliar
Executive Producer: Sila Soyer
Producer: Joanna Hall

Color: CO3
Colorist: Tim Masick

Mix: Heard City
Audio Engineer: Evan Mangiamele

Animation, End Tag: Elastic