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H&M has hired the perfect celebrity endorser for its over-the-top, candy-coated holiday spectacular: Katy Perry.
The pop star and walking acid flashback anchors a new two-minute commercial for the clothing chain, grinning and prancing through every imaginable Christmas trope while her new single, "Every Day Is a Holiday," plays in the background.
Perry is a natural fit for the ad's gaudy, upbeat tone. She opens with her best fairy godmother impression, rounding out the role with manically wide eyes before shapeshifting through other costumes as the ad progresses.
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