JWT keeps an eye on global heebie-jeebies

Anxiety copy

OK, so things aren't going so hot nowadays. We can all agree on that. Must we continue to beat the drum? JWT thinks we should. The agency has launched AnxietyIndex, a blog to aggregate how brands and consumers worldwide are dealing with the global economic meltdown/armageddon. (Example: MTV is soliciting reality stars for a series about people dealing with crushing debt burdens. Sounds entertaining.) Naturally, the blog includes a feed of Twitter posts that mention the word "anxiety." This is a worthy idea. Brands do need to figure out how to communicate with people who are going through a hell of a time. It's just a downer. There's definitely an opportunity to start a rival HappinessIndex to catalog the small glimmers of hope out there in the bleakness.

—Posted by Brian Morrissey