OK, so things aren't going so hot nowadays. We can all agree on that. Must we continue to beat the drum? JWT thinks we should. The agency has launched AnxietyIndex, a blog to aggregate how brands and consumers worldwide are dealing with the global economic meltdown/armageddon. (Example: MTV is soliciting reality stars for a series about people dealing with crushing debt burdens. Sounds entertaining.) Naturally, the blog includes a feed of Twitter posts that mention the word "anxiety." This is a worthy idea. Brands do need to figure out how to communicate with people who are going through a hell of a time. It's just a downer. There's definitely an opportunity to start a rival HappinessIndex to catalog the small glimmers of hope out there in the bleakness.
—Posted by Brian Morrissey