Having successfully brought sexy back, Justin Timberlake has turned his hand to commercial directing, making his debut with a campaign by The Martin Agency for 901 tequila (in which the former 'N Sync-er owns a stake). The spot below isn't as cheesy as I expected, and it has a certain upscale erotic charge to it. More to the point, it fits within Timberlake's narrow definition of sexy, meaning an attractive person babbling on about nothing while removing articles of clothing. It's also very dark. Oddly, I came away from this ad wanting cake more than tequila. Check out two more spots, and a behind-the-scenes video, after the jump.
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