Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Justin Timberlake is a chamelion of sorts, a former boy-bander turned solo pop star turned comedic actor turned serious actor. And he multitasks quite nicely—and hilariously—in this Sauza 901 tequila ad. Not only does he star as an anthropomorphic lime, he came up with the concept and has a major stake in the business.
Timberlake quietly entered the alcohol category in 2009 with the launch of what was then just called 901. The name is a nod to his hometown—901 is the Memphis area code.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in