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“Just Do It” has always been an entreaty to face up to daunting athletic challenges and break through with sheer force of will. But in Nike’s new ads, athletes seem fairly undaunted from the start—and intentionally make their workouts more grueling, and “Just Do It” that much harder to accomplish.
Four new spots for the Australian market from Wieden + Kennedy in Portland, Ore., feature athletes going to ridiculous lengths to banish the easy way out.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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