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As one Juan Valdez wanders into the sunset, another is poised to arrive with a new image to maintain for the National Federation of Coffee Growers of Colombia.Carlos Sanchez is stepping out of the role at 71 after 37 years under the sombrero. Playing the part of Valdez came naturally to Sanchez, who remains a coffee grower as well as a silkscreen artist. Sanchez was the second Juan Valdez after Jose Duval filled the role created by the agency then known as Doyle Dane Bernbach in 1959.
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