Jose Canseco Celebrates Not Cheating in Old Milwaukee Ads

After airing a handful of great Will Ferrell ads in a few small cities last year (and one more during the Super Bowl in a single Nebraska town), it appears Old Milwaukee is back with another amusing, hypertargeted campaign—this time centered around Major League Baseball's All-Star Game. At least two spots aired last night during the Home Run Derby—apparently only in Kansas City, which is hosting this year's game—starring none other than Jose Canseco. In a couple of inspired little riffs, Canseco uses the time to reflect on baseball, and likens its comeback from the steroids era to Old Milwaukee's comeback after years in the proverbial wilderness.