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There's oh so much self-consciously postmodern meta-comical hipsterism on display in this video promoting The New Yorker's new iPhone app. Given the self-consciously postmodern hipster bent of the product and its audience, the approach feels just about right. Auteur du jour Lena Dunham created the promo, and she appears in it as an auteur-ish guest on a late-night talk show hosted by smarmy/clueless host Jon Hamm. He screens a clip featuring Dunham and her Girls co-star Alex Karpovsky in which Dunham explains, among other things, that the app automatically downloads fresh content on Monday mornings for those who "subscribe."
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