Jokk berry pickers survive, make great juice

Sweden is on a roll lately with the odd commercials. Following last week’s super-sized McDonald’s weirdness, here’s an ad from Saatchi Stockholm and Traktor for Jokk juices. As the unfortunate hero of the spot learns, Jokk berries are hard to pick, but the juice is easy to drink, so it’s apparently a wash. The tagline is sung in a kind of Steeleye Span vocal, which is a nice touch. See a second spot after the jump.