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On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb texting and driving.
This spot (and accompanying print ad, below) pull the viewer into a text conversation happening on a mobile device, presumably on a road somewhere in America.
The dialogue is an authentic glimpse into the life of a young adult, replete with the usual shorthand and emojis common in casual banter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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