Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Prototype 2, a follow-up to the highly successful 2009 video game Prototype, is set to release today. Given that gaming campaigns now start years in advance, Activision has decided to rally fans for the release by finally pulling out the requisite live-action trailer—you know, the one that's supposed to give players an emotional connection to the pixels. Set to Johnny Cash's cover of the Nine Inch Nails song "Hurt," the trailer, by 72andsunny, depicts our new protagonist, Sergeant James Heller, as he fails at killing himself by jumping off a building.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in