John Lewis Sets Holiday Mood With Splendid Christmas Ad

Early contender for season's best spot

Here's an early contender both for best Christmas spot of 2011 and best use of the Smiths since Ferris Bueller went to the art museum. British retailer John Lewis and agency Adam & Eve put a new twist on the idea of a kid who can't wait for Dec. 25. Of course, Redditors have added their own narrative in the YouTube comments, where they theorize that the boy's gift is the decapitated head of the family dog. Hey, the spot works either way. In case you're curious, the musician covering "Please, Please, Please Let Me Get What I Want" is Slow Moving Millie—aka, Amelia Warner, a musician and actress who was once briefly married to Colin Farrell. Hat tip to Ian David.