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A fake John Lewis ad about a lonely snowman, created by a young student as part of his coursework, is making waves in the U.K.—befuddling viewers and drawing widespread attention ahead of the release of the retailer's real Christmas commercial.
Earlier this year, 18-year-old Nick Jablonka created a minute-and-a-half-long spot to accompany an essay about the British retailer's popular holiday marketing campaigns. Back in June, he also uploaded it to YouTube. But in the past several days, U.K.
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