John Cena, Self-Described 'Car Guy,' Brings His Charming Silliness to Armor All

Merkley says the iconic celeb is the brand's perfect pitchman

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If John Cena says his car smells “gooooood” thanks to Armor All FreshFX Air Fresheners, who’s going to argue the point with him?

The WWE superstar, ubiquitous commercial pitchman and movie actor (whose latest big-screen comedy, “Blockers,” debuted over the weekend), stars in a pair of silly spots from Merkley+Partners designed to leverage Cena’s appeal and attract a younger audience.

In the first spot below, he finds FreshFX scents to suit his every mood:

Mostly, it smells like another endorsement check, eh John?

Next, he demos Armor All Ultra Shine Wash Wipes.

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