Joan Didion, 80, Is the Star Model in Fashion Brand Céline's New Campaign

For those who aren't into Bieber's CK ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Lit nerds and fashionistas alike adore Joan Didion, so it only makes sense that French fashion brand Céline has anointed the 80-year-old author as its latest poster girl.

Donning her famous oversized sunglasses, Didion exudes cool, causing fashion magazines and bloggers to rejoice. She is certainly no Justin Bieber.

Didion is known for her sometimes reclusive nature, but lately she has been (and will be) a more accessible figure: Her nephew Griffin Dunne, star of Scorese's After Hours among many other films, has made a documentary about her life.

Could this be the beginning of a Didion-aissance?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in