Jimmy Rollins pounded by balls for Dick’s

Phillies shortstop Jimmy Rollins gives an amusing performance in this Wieden + Kennedy co-op spot for Nike and Dick's Sporting Goods. Rollins flinches ever so slightly and grunts in quasi-orgasmic fashion as baseballs shot from a pitching machine careen off his body. The message: in sports, performance and pain are intrinsically linked. Fantasy baseball owners know it's true. Especially those of us who drafted JR in the first round for $40, only to see him spend April on the disabled list and hit just .277 for the year. Aww, does your widdle spwained ankle hurt, Jimmy? Suck it up this season! Who feels my pain when the dweebs in accounting finish first and win all my hard-earned pay?

—Posted by David Gianatasio