JetBlue user-gen contest yields nice work

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.


To be kind, the quality of most of the submissions in suddenly popular user-generated media campaigns is suspect. While the winning Heinz commercial was alright, it’s no secret that few of the submissions qualified as great pieces of art. JetBlue, however, restores some faith in the creativity of the masses. The airline has posted the finalists of its JetBlue Point of View contest to celebrate the addition of its new flight-tracking service with Google Maps.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in