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The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about Collins since yesterday—except for Nike, of course, whom he already endorses. (In a statement, the company said: "We admire Jason's courage and are proud that he is a Nike athlete. Nike believes in a level playing field where an athlete's sexual orientation is not a consideration.")
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