Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DaimlerChrysler’s Jeep is launching a new viral/branded entertainment campaign called We Are the Mudds, promoting the Jeep Commander vehicle. The site is up and running, and will eventually feature blogs (there’s one so far) and downloadable videos of a wacky family of vacationing Jeep enthusiasts.
—Posted by Tim Nudd
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in