I can only imagine that was Dentsu Aegis's pitch to Toyota before producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice.
The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them has to pee, so they pull over. We won't spoil the rest, but it's definitely weird and actually pretty awesome.
It's part of a rather clever campaign called "Do the Wakudoki," in which consumers are encouraged to submit clips of themselves dancing to win a trip to Tokyo (or also some Beats headphones). If you think you have the moves, Do the Wakudoki all the way to Tokyo.