Japan sells government bonds with taxi ads

As the U.S. continues to set new records for deficit spending, America could look to Japan for a little inspiration, at least when it comes to advertising government bonds. Late last month, Japan's ministry of finance began hawking bonds on the backs of Tokyo taxi seats. The pitch, which will also use posters (like the one here) and TV spots, is the latest in a series of campaigns using celebrities to flog the country's massive debt.