James Franco Tries Advertising, Directs Spots for Seven Jeans

What took him so long?

Oh look, James Franco is doing something new with a camera. The actor, etc., is adding adman to his already-crowded resume by directing a series of 10 spots for designer jeans maker 7 For All Mankind (a brand also known simply as Seven). The brand won't start trickling out the clips on YouTube until Feb. 15. But it's teasing the campaign—in which Franco collaborated with Seven's creative agency, Lipman—with a lengthy breakdown in WWD and the behind-the-scenes video below, starring the back of Franco's head and the army of gyrating, scantily clad girls that's obligatory to all fashion ads. It's not seedy, see, 'cause it's art, too—the clips are all cut from retro-stylized footage for a Franco-directed feature film, The Death of Natalie Wood, which WWD reports is a creative offspring of the James Dean classic Rebel Without a Cause. Ah yes, that strange, atmospheric brew of celebrity-endorsed artsy-naked cool, with overtones of generational angst, freedom and mortality. We can't wait.