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It’s winter 2007, and cash registers are going ka-ching wherever Champagne Bollinger is sold. At least, that’s what 27 years of product placement in 10 James Bond movies has taught Paterno Wines International to expect. Company rep Mary Anne Sullivan tells AdFreak, “We typically wait two to three months after a movie release [to see a sales bump].” So, you do the math: Catch Casino Royale this opening weekend, and you should be feeling pretty thirsty by Valentine’s Day.
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