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Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com.
While the teaser doesn't shed much light on the plot of Jaguar's upcoming spot, themed "Good to Be Bad," it does reveal that the brand has tapped the talents of legendary U.K. actor Ben Kingsley.
Fresh off his red-herring role as Marvel's Mandarin in Iron Man 3, Kingsley has also been the bad guy in films ranging from 2000's Sexy Beast to 2005's BloodRayne (though I'm sure he'd rather we not mention that one).
For now, the BritishVillains.com
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