First came Donner and Blitzen. Then Snow and Heat Miser. Now, you can add J. Crew and MasterCard to the list of classic yuletide pairings. Well … maybe not.
The clothing retailer, in what is apparently its national TV ad debut, joins with Team Priceless for a 30-second spot explaining that you can now use MasterCard's MasterPass digital-wallet service to speed up and simplify J. Crew checkouts online and in stores.
The spot, by McCann XBC, is an extended riff on family holiday-card photo shoots. Dad, Mom, two sons, two daughters and a dog wear J. Crew threads and pose in settings that range from "Ski Lodge" to "Sparkling" and "Black-Tie." Doesn't that sound like fun? (These are professional models. Do not try this with your own ill-mannered, less-attractive family!)
Sure, it's feel-good corporate kitsch, but the spot's just self-consciously goofy enough to score. There's a great moment early on, when one of the kids suggests "How about British?" for a photo theme, and the whole gang morphs into refugees from a bad BBC miniseries, sitting straight-backed, prim and proper, each sipping from teacups … except for the dog, who's chomping on a curved Sherlock Holmes-style pipe. Jolly holidays, chaps!