For iTunes users, the drink is hard cider

Promoitmsgiftcards20051221_1The New York Times today picks up a study by Nielsen/NetRatings (a distant and more respectable AdFreak relative) about iTunes users which contains some interesting—if not entirely shocking—factoids about their other brand preferences. They are 2.2 times more likely to drive a Volkswagen than the rest of the population and also have a thing for Audis (when they start making more money, presumably) and Subarus. They also drink a disproportionate amount of hard cider. As far as their TV networks, well, it depends on how loosely you want to define network—they are inordinately fond of the Cartoon Network, BBC America and HBO, selections that are simultaneously high-brow, low-brow and infantile, sprinkled with occasional four-letter words.

—Posted by Catharine P. Taylor