It’s Time Again for Those Ludicrous ‘Banned’ Super Bowl Ads

Sketchy dating site is first to cry foul

One time-honored Super Bowl tradition involves sketchy advertisers loudly protesting that their proposed Super Bowl commercials have been "banned" for being too risqué—never mind that they almost certainly couldn't afford the $3 million-plus price of entry anyway. Ashley Madison did it last year. Now we have our first shameless player of 2012—TheBigAndTheBeautiful.com, a dating site for plus-size men and women. The company's PR rep insists that the spot below was rejected by NBC. "The ad stars America's Next Top Model winner and plus-sized model Whitney Thompson. She believes they rejected the commercial because it features bigger women and not the skinnier accepted norm," the rep says. Maybe it's the gratuitous butt shot that doomed them. Also, if they were planning on spending millions to air this ad, maybe they should have spent more than $50 making it. See the spot after the jump.