It's California: Need we say more?

Probably because summer is growing ever closer, AdFreak has been spending many a post exploring the wacky, only occasionally wonderful, world of tourism slogans—which is why it was refreshing to see that California has dreamt up this straightforward tagline: “Visit California.” Inspired? Certainly not. But does California really have to dream up some incredible concept to market itself like, for instance, this state? In a way, it’s surprising to see California tourism advertising at all since it’s such a popular destination—makes one wonder if something not so great is going on with its tourism industry.