Yeah, this Psyop-crafted Peugeot spot by BETC Euro RSCG in Paris is one mellow trip. You lose touch with reality, believe it's a warm and sunny day when it's actually cold and stormy outside. You groove to a tune on the radio that, despite its mid-tempo mediocrity, winds up pleasantly lodged in your head all day. Ultimately, you drive in circles, creating a visual joke that seems off-point for a car commercial, but kind of cool nonetheless. This is Peugeot. This is your brain on Peugeot. Man, I've got the munchies. I don't even care that they misspelled "responsibility" at the end? Who cares about responsibility? Fried eggs would be perfect right about now. A similarly themed effort by DDB for Volkswagen made me crave lamb chops.
—Posted by David Gianatasio