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This Sony PSP ad by British ad agency Mike & Blake puts a twist on a schoolyard "fight" with the confrontation revealed as being almost entirely digital. On one level, the spot is clever, if unremarkable. But I think it (no doubt unintentionally) brings the schisms of our virtual media age into focus. One can easily picture real-life kids actually settling disputes this way, using their thumbs to play games instead of their fists to throw punches.
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