Major League Baseball teams often remind fans to “drink responsibly.” It’s a common refrain on ballpark public-address systems and team Web sites and scorecards. So, is there any conflict or irony in licensing MLB logos to Anheuser-Busch for especially prominent display on Budweiser bottles? The league says it’s smart marketing—a way to connect the Bud brand to the hometown club. Besides, as a Red Sox official explained to the Boston Herald, as long as kids aren’t targeted, there’s no problem. Since we all know baseball holds no appeal whatsoever for kids, it’s hard to find fault with that argument.
—Posted by David Gianatasio