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Major League Baseball teams often remind fans to “drink responsibly.” It’s a common refrain on ballpark public-address systems and team Web sites and scorecards. So, is there any conflict or irony in licensing MLB logos to Anheuser-Busch for especially prominent display on Budweiser bottles? The league says it’s smart marketing—a way to connect the Bud brand to the hometown club. Besides, as a Red Sox official explained to the Boston Herald, as long as kids aren’t targeted, there’s no problem.
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