It’s not just sharks you have to worry about

Diving “Read before diving,” says this humorous ad for a Brazilian diving magazine. (Click to see a bigger version.) Another ad in the series reminds me of the opening segment of Magnolia. And this one has a Planet of the Apes thing going on. All of the work is by Giovanni,FCB in São Paulo. Via Coolz0r and Ads of the World.

—Posted by Tim Nudd