Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Isaiah Mustafa is back in what looks to be a major holiday YouTube campaign from Wieden + Kennedy for Old Spice. The concept is introduced in the first video below, in which Isaiah is "MANta Claus," promising to buy gifts for all 7 billion people on Earth—one at a time. He begins with Twitter's @beautyjunkies, whom he gives "an elegant pair of ladyshoes made out of necklaces." ("OMG, I CAN DIE NOW," @beautyjunkies quickly replied on Twitter.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in