Intense Subaru Ad Focuses Almost Entirely on One of Its Vehicles Horribly Wrecked in a Crash

But it's not all grim

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

And speaking of Subaru, here's another new spot from Carmichael Lynch for the automaker, and it's a whole lot more sobering than that snogging-dogs one.

This one's about safety, and it boldly shows something you rarely see in car commercials—the twisted wreckage of what's left of one of the automaker's vehicles after a horrendous accident. The wrecked Subaru Outback here is not a prop—it's a real car that really got totaled. But the driver survived, and that's the point of the ad (directed by Lance Acord of Park Pictures).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in