Inhumane experiments lead to pretzel M&Ms

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It's hard to blame the orange M&M for his reluctance at having a "giant pretzel" shoved inside him. Can't imagine that would sit well with me, either. In the new commercial below, the creation of what could be a delightful snack is portrayed as a borderline horrifying act of scientific debauchery. Do the ends justify the means? I'm going to have some pretty conflicted emotions about eating 10 or 12 bags of these things in one sitting.

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