India's 'Menstruation Man' Tried On Sanitary Pads, and Found Out What It's Like to Have a Period

Now he's helping millions of women

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This is the incredibly cool tale of Arunachalam Muruganantham, who, after noticing his wife was using dirty rags to manage her menstruation, decided to do something about it—not just for her, but for all the women in India.

That seems like a nice enough story on its face, but the 5:38 video that recounts his trajectory is riddled with challenges that are embarrassing, terrible and hilarious—sometimes all three at once. After thinking he solved the problem in just 48 hours (bro-five!) by creating sanitary pads made of cotton, his wife came back with the results and said they were basically garbage. 

So Muruganantham went back to work.

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