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Sometimes, winning as little as $50 can make you feel like a million bucks.
And that’s a good thing, because the odds of scratching an Ohio Lottery instant game ticket and finding a seven-figure payout are mighty slim indeed. Most of us, however, would get a real boost from a five-, four-, three- or even two-figure windfall.
“We decided to focus on these smaller amounts” in new ads, says Eric Holman, associate creative director at Marcus Thomas.
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