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It’s no secret that AdFreak is easily amused. But at a recent visit to our end-of-the-block McDonald’s, even we didn’t find the restaurant cup-copywriter’s removable-sticker fetish all that hilarious. "Peeling is fun!" text screamed above the two detachable game pieces on our large soft drink cup. It was there, of course, to promote McDonald’s Monopoly 3.0 game, running now through mid-November via the Web and stickers attached to various product packages. But let’s get this straight: For most people, peeling is not fun.
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