Ikea Shows Off Its New Range of Beds in Cheeky Ad for Valentine’s Day

Not for sleeping

Ikea often does humorously naughty ads around Valentine's Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine's Day. And last year it stacked a pair of chairs suggestively in an ad with hot wood-on-wood action.

Now, Ikea Singapore continues the tradition with the BBH ad above, posted to social media—showing off the chain's new line of "beds." Pretty cute, though I'm not convinced that bench is up to the task.

CREDITS
Client: Ikea
Agency: BBH Singapore
Business Director: Tim Cullinane
Account Manager: Manavi Sharma
Project Director: Lesley Chelvan
Producer: Kim Lim
Creative Directors: Tinus Strydom, Maurice Wee
Senior Art Director: Gary Lim
Senior Copywriter: Nikhil Panjwani
Social Strategist: Josie Khng
Community Manager: Nurul Maideen
Production Company: BlackSheep Live